Understanding Conversion Rates for Your Shopify Store
What is Conversion Rate?
Conversion rate is a critical ecommerce metric that measures the percentage of visitors to your Shopify store who complete a desired action - typically making a purchase. It's calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.
Why Conversion Rate Matters
Your conversion rate directly impacts your store's profitability. The average Shopify conversion rate varies by industry but typically falls between 1% and 3%.
How to Improve Your Conversion Rate
- Optimize product pages with high-quality images
- Simplify your checkout process
- Add customer reviews and trust badges
- Improve mobile responsiveness
- Use exit-intent popups